Welcome to Worksheet, a publication about how persons are working smarter in these turbulent instances.

Each week, this text will share evaluation on the state of labor by S. Mitra Kalita, a veteran media government, writer, and journalist.

In this week’s edition, Kalita seems at what different corporations can study from Peloton’s uncommon company tradition and technique.

classify Peloton? 

A wellness firm, in fact. There’s additionally {hardware} (you plug the bike or treadmill into the wall). Software program (there’s an app). And a content material suggestion engine (“Pop rides you’ll love!”). Expertise administration (Cody Rigsby’s acquired 561K Instagram followers, Ally Love 559K). A group platform (excessive 5, #PelotonMoms). Logistics, apparel, retail, media, entertainment, we may hold going. 

So Peloton is a sophisticated firm. But maybe no different model has met this previous 12 months of curveballs higher: a worldwide pandemic, civil unrest, a traditionally divisive election. Certain, it’s been a bumpy trip, from commercials called sexist to ongoing delivery woes underscoring stated success. However a lot of Peloton’s reckoning and transformation have taken place within the public eye, which makes stealing from its playbook all the better.  

Kalita goes on to jot down about Peloton’s dedication to variety, embrace of worker individuality, its distribution technique and different components that any enterprise can study from.

Read her full column here.

Questioning what else the way forward for work holds? Go to Fortune‘s Smarter Working hub introduced by Future Discussion board by Slack.